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EMD Serono + CISCRP: How to Build a Clinical Trial Website for Varied Audiences

In its ongoing commitment to patients, Merck KGaA, Darmstadt, Germany, which operates its healthcare business as EMD Serono in the US and Canada, has launched a dedicated clinical trials website using the TrialScope Engage™ platform.

To ensure that the site’s content meets the needs of patients and the public, Merck worked closely with the Center for Information and Study on Clinical Research Participation (CISCRP). The website features answers to commonly asked questions, videos and personal accounts to allay patients’ fears.

In this webinar, a speaker from EMD Serono will share why this became an organizational priority, its approach to the creation of the website and lessons learned along the way. A speaker from CISCRP will discuss how it obtained patient input and how that feedback guided content creation. Finally, a speaker from TrialScope will explain how its technology — syncing clinical trial data to the website and generating robust search functionality — helps patients find and enroll in relevant trials, and keep participants informed of study updates and results.

Presented By: 

Robert Janiak, Head of Clinical Trial Transparency
Merck KGaA, Darmstadt, Germany

Robert Janiak leads the Clinical Trial Transparency group at Merck Healthcare KGaA, Darmstadt, Germany. His focus is on management of global clinical trial disclosure, responsible data sharing, lay language summary distribution and clinical document redaction. He is a clinical development leader with over 20 years of experience in global oncology clinical development, including extensive clinical development experience in Japan. He has successfully managed several global clinical programs and has been recognized with several awards.

Jill McNair, Senior Director, Health Communications Services, Center for Information & Study on Clinical Research Participation (CISCRP)

Jill McNair oversees a team dedicated to helping sponsor companies provide lay language summaries to study volunteers. She also provides oversight to the planning, creation and execution of CISCRP education and outreach programs; development and fundraising; marketing and public relations; and business development.

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