“Real Patient Stories: The Trials of Finding Clinical Trials” Wins Silver Award
Jersey City, NJ – April 6, 2020 – TrialScope’s “Real Patient Stories: The Trials of Finding Clinical Trials” video has won a Silver award in the WEGO Health Patient-Choice Awards for Most Authentic Use of Patients in a Marketing Campaign.
The 7-minute video tells the story of three individuals and how the frustration of searching for clinical trials online has impacted them and their families. The video provides an intimate look at the emotions involved as we watch each person attempt to find relevant clinical trial information.
The Patient-Choice Awards is the only pharmaceutical awards program where nominees are reviewed and selected by a panel of patient leaders representing a broad cross-section of the patient community. WEGO Health notes that gaining patient trust is one of the biggest hurdles many healthcare companies face. Companies in the pharmaceutical industry are collaborating with real patients to foster relationships and drive authentic engagement. This category recognizes the initiatives featuring stories from real patients to drive more authentic engagement. Read what judges had to say about TrialScope’s entry.
“Our goal with this video was to give real patients and caregivers a voice,” said TrialScope CMO Naor Chazan. “We documented their unique struggles in finding clinical trials online, so that we could urge the industry to do better for them.
“It’s more important than ever that we acknowledge – and address – the challenges that patients face in trying to access clinical trials. We are honored to be chosen for this award, and hope that it will raise awareness of the obstacles experienced in the patient journey, as well as the technologies available to overcome them.”
TrialScope technology enables clinical trial sponsors to engage with patients and the public via user-friendly, high impact websites that promote transparency by openly sharing clinical trial information and results information. Learn more about the TrialScope Engage™ platform.
TrialScope is the global leader in clinical trial disclosure and transparency management technology, supporting 16 of the top 20 industry clinical trial sponsors worldwide. TrialScope provides proven solutions that optimize the efficiency of disclosure activities, maximize trial data transparency, and foster more informed, engaged patients through open research sharing. To learn more about TrialScope, visit TrialScope.com.